PRESS REVIEW: MEDIA UNANIMOUSLY HIGHLIGHTS A “COMPREHENSIVE SOLUTION” FOR THE CONSTRUCTION INDUSTRY
A clear media effect following participation in Vietbuild Hanoi 2026 is that Viglacera Corporation – JSC has been widely recognized across the press system with a consistent message: no longer merely a standalone building materials manufacturer, Viglacera is now being perceived as a provider of a “comprehensive solution” for modern construction challenges.
“Six solutions” – from product message to strategic positioning
Most articles consistently emphasize the six Green & Smart material solutions as the central theme. While Vietnam News Agency (Bnews) noted that Viglacera’s solution system “addresses six key challenges of the construction industry,” covering all stakeholders from investors to end users, the Journal of Brands & Public Opinion went further by framing the issue at an industry level: traditional construction methods “have revealed their obsolescence” under pressures of cost, schedule, and sustainability standards.
Notably, media coverage has gone beyond product description and positioned Viglacera as a solver of industry-wide challenges—an important shift in brand positioning.
Emphasizing “measurable efficiency” & how the media builds credibility
Media outlets consistently selected technical figures to highlight the persuasive strength of Viglacera’s building materials, such as: “shortening construction time by up to two times” thanks to ALC panels and large-format tiles; “reducing structural load by 10–15%,” thereby optimizing foundation costs; “saving up to 51% of cooling energy” with Low-E and Solar Control glass; “blocking 99% of UV rays and 79% of solar radiation,” directly linked to user health, etc.
This choice of details reflects a clear trend: the media is validating solution effectiveness through data—an advantage for technical communication and B2B sales.
Moving from products to ecosystem, Viglacera demonstrates alignment with the strategy of sustainable building materials development and community-oriented growth. This was noted by Ngay Moi Online Magazine: “Viglacera’s solution system covers the entire building lifecycle, from construction to operation and environmental impact.” Meanwhile, Market Times used a more positioning-oriented phrase: “a comprehensive solution for construction challenges.”
This is a particularly important communication detail: the media itself has interpreted Viglacera’s transformation—from a manufacturer into a solution partner.
Event impact
Many articles also highlighted that the exhibition scale reached approximately 2,500 booths—the largest ever—and that Viglacera’s exhibition space attracted a large number of visitors and experts, along with the presence and attention of Government and Ministry of Construction leaders.
These details reinforce an implicit message: the solutions introduced by Viglacera are not merely product showcases by a manufacturer or supplier; rather, they have been validated and recognized at the highest levels of state management, as well as by industry professionals.
Through this series of post-event articles, a clear convergence emerges: this is no longer a story of product display, but of redefining how construction is approached in a new context. The media has collectively portrayed Viglacera through three layers of identity: a problem-solver for the industry rather than just a material supplier; an ecosystem builder rather than a provider of fragmented products; and a long-term strategic partner rather than a transactional vendor.
Most importantly, as summarized by the media in a powerful concluding message: Viglacera did not merely bring products to Vietbuild—it brought “a complete solution for the future of the construction industry.”
Press links: Bnews, Market Times, Journal of Brands & Public Opinion, Ngay Moi Online Magazine.
