VIGLACERA AT COVERINGS 2025: FROM AN AMERICAN ICON TO THE GLOBAL TOP 20 EXPANDING THE GREEN BUILDING MATERIALS ECOSYSTEM

ORLANDO, FLORIDA (USA) – April 29, 2025 – Viglacera will proudly showcase and promote the image of a dynamic, innovative Vietnamese building materials brand at Coverings 2025 – one of the world’s largest and most prestigious exhibitions for the tile and stone industry, often regarded as the “Global Center of Excellence” in premium surfaces. Viglacera will present four flagship product lines under its “Green Ecosystem,” embodying the aspiration to reach further and fly higher on the global stage.

Marking its second official participation at Coverings — the largest ceramic tile and natural stone trade show in North America with a 36-year legacy — Viglacera will introduce its “Comprehensive Green Materials Ecosystem for All Projects,” featuring eco-friendly tiles, sanitary ware, ultra-clear glass, and energy-saving glass products integrated with advanced technology, aligning with the global trend towards sustainable development.

According to the official announcement from the event organizers, Coverings 2025 will gather over 1,000 exhibitors from 40 countries and attract more than 26,000 industry professionals, including distributors, retailers, contractors, architects, designers, and specialized building materials media outlets. The event not only showcases premium construction materials but also hosts dozens of seminars and educational sessions designed to foster innovation, lead market trends, and promote global networking.

Vietnam’s Aspirational Journey: From an American Icon to the Global Top 20

Viglacera’s presence at Coverings 2025 is not merely the story of a single enterprise; it is a symbol of Vietnam’s broader aspiration for prosperity. Years ago, Viglacera successfully entered the demanding U.S. market by supplying technical tiles for the Capitol Building’s Thermal Plant – one of the most iconic structures in the United States. This milestone has propelled Viglacera into the Top 20 largest ceramic tile manufacturers globally, exporting to over 40 countries and territories with an annual export revenue of $50 million USD. This remarkable journey reflects Viglacera’s enduring commitment to international excellence and its ceaseless drive to achieve global aspirations.

Where ASTOUND (USA) Turns Vietnamese Brand Storytelling into Art

Viglacera’s booth at Coverings 2025, designed by ASTOUND (USA), stands as a vivid testament to the company’s investment and ambition to elevate a Vietnamese brand on the global stage.

Selected among many design proposals, ASTOUND created a unique booth shaped like the letter “V” – symbolizing both Viglacera and Vietnam – designed as an open “gateway” welcoming visitors.

The 30x50-foot space will be transformed into an “open material library,” where Viglacera’s products are showcased against an elegant minimalist canvas of neutral tones. The “Green Ecosystem” message is reinforced through the use of 100% recycled materials, including aluminum frames and SEG fabrics, alongside nature-inspired decor elements. These features highlight Viglacera’s core products while affirming its commitment to technological innovation and environmental stewardship.

The “V” shaped booth will serve as a storytelling space narrating Viglacera’s development journey, authenticated by internationally recognized materials. 

Encouraging Interactive Experiences around Core Products

At Coverings 2025, Viglacera will integrate interactive experiences centered on its four core product lines, representing the “Comprehensive Green Building Materials Ecosystem for Every Project.”

Beyond static displays, each product area will feature interactive applications allowing customers to visualize the materials in diverse design settings. The Creative Hub — an open communication zone — will foster interaction, information exchange, and partnership building aimed at creating better living spaces. Additionally, the art installation at the brand photo corner will blend products and aesthetic elements to create memorable impressions and encourage sharing.

Key messages will be conveyed through three main pillars:

 • Leading Quality:

Viglacera’s products — from tiles to sanitary ware — are recognized as Vietnam’s leading quality goods, meeting international standards and trusted by customers in over 40 countries and territories. At Coverings 2025, emphasis will be placed on energy-efficient and eco-friendly manufacturing technologies.

 • Design with Vietnamese Identity:

To celebrate the 50th anniversary of Vietnam’s reunification, Viglacera’s booth will incorporate distinctive cultural elements, harmoniously blending tradition with modernity. Patterns, colors, and spatial designs will reflect the Vietnamese spirit — resilient, creative, and committed to a sustainable future.

 • Visual Impact in Booth Design:

With meticulous investment, Viglacera aims to create an unforgettable visual experience at Coverings 2025, distinguishing itself among more than 1,000 exhibitors from 40 countries.

At Coverings 2025, Viglacera will creatively showcase its premium building materials while underscoring its commitment to sustainable development through energy-saving manufacturing processes that minimize environmental impact. Viglacera’s success not only mirrors the aspirations of a responsible enterprise dedicated to its nation and global consumers but also firmly establishes its standing as Vietnam’s leading building materials manufacturer, ready to compete in the world’s most challenging markets.